A Relational Approach to Executive Recruiting

Referral-based Recruiting

With an exclusive focus on the private alternative markets, Sierra Advisory Group brings value to clients through deep industry knowledge and authentic relationships. Despite the technological advancements since the founding of our firm, SAG believes recruiting is at its core a people business. And the best way to identify top talent is to rely on referrals from our network and relationships we've built over decades focused on the private markets.

A Differentiated Approach to Recruiting

Sierra Advisory Group was founded with an eye toward differentiation in the recruiting industry. Ann had been both a candidate and client during her investment banking career and recognized the need for a relationship-oriented approach spanning all skill levels to service the holistic needs of the clients.

Given her professional background, Ann started with a first-hand understanding of the skill sets needed for talent to excel in a role. She believes in the importance of a client-centered approach, recognizing candidates can become clients over time as well.

The need for a flexible corporate structure is critical in recruiting to allow for authenticity in a relationship approach. When she originally explored options for recruiting, she didn’t buy into the large-firm mentality with quotas and corporate overhead. She simply wanted to focus on building long-term relationships, understanding required skill sets, and finding the right “match.”

Thus, Ann founded Sierra Advisory Group in 2004.

What does a relationship-based approach look like?

Utilizes 30 years of experience in financial services with deep industry concentration to understand talent needs

Sources candidates through referrals from network built over decades — online postings used infrequently and judiciously

Results in "bullseye" fit of candidates

Specialized Focus

A hyper-focus on the private markets allows for a depth of knowledge

Senior-level Recruiting Attention

Searches are never “passed-off” to junior-level recruiters

Selective Assignments

Selective in assignments taken on results in a personalized approach

Deep Network

30 years of experience in financial services creates an unparalleled network

"Sierra Advisory Group won't stop searching until they find the right candidate. They are a true long-term partner."

Silver Lake in the Uinta Mountains during the fall with the surrounding mountains orange, yellow, red and green

"I will always take a call from Sierra Advisory Group. They know the space better than most finance professionals."

Founded in 2004 by Ann Futch,
Executive Search Consultant

Headshot of blonde woman with blue eyes in a white sweater - Ann Futch

Ann Futch's experience as an investment banking professional spanned over a decade, working at Alex. Brown, Montgomery Securities, and Credit Suisse First Boston. Throughout Ann’s career in finance, she covered the healthcare, technology, and consumer sectors, with product knowledge including private and public equity and debt securities and M&A.

A graduate of The Johns Hopkins University, Ann also earned a Master of Business Administration from the Fuqua School of Business at Duke University. In recent years, she founded an alternative investors’ network of over 150 investment professionals in her hometown of Park City, UT, and surrounding areas. Ann is an active community member, serving on several local non-profit Boards and singing in local and national productions.

Always needing an outlet for a strong goal orientation, Ann is an endurance sport enthusiast who is passionate about long-distance running and skiing, both Nordic and Alpine.